Discover some tips that can help your campaign get off to a strong start!

Learn how to choose campaign colors, message tone, and visuals to build a strong candidate identity in Virginia elections.

(Richmond City, Henrico, Chesterfield, Hanover, and surrounding areas) Richmond has a political energy all its own. It is a mix of passionate voters, strong community engagement, and a long history of activism. If this is your first run for office in Richmond or Central Virginia, here is a guide to help you get started with confidence. 1. Bring clarity and consistency to your message Richmond voters appreciate clarity. They want to understand who you are, what you believe, an

A simple guide for Hampton Roads candidates on community presence, messaging, campaign materials, and regional election strategy.

(Fairfax, Arlington, Loudoun, Prince William, and surrounding areas) Running for office in Northern Virginia is a unique experience. The voters here move fast, the news cycle moves faster, and the expectations for professionalism are high. If you are a first time candidate in NoVA, this guide will help you understand what works, what does not, and what you can plan early to avoid stress later. 1. Expect fast moving voters and fast moving narratives Northern Virginia voters pa